Brand Extension
Web Advertising
Some examples of web advertising include the banner, tile or skyscraper advertising model. This strategy suggests that if there are eyeballs your brand should ‘impress’ upon the users. Click-through rates are typically around 1%, but sometimes success is measured by brand impressions. Let Web Design Fort Wayne help you design and implement your Web Advertising strategy. In addition, we can determine which websites would provide you with the most impressions and click-throughs and negotiate webmaster to webmaster for premium website placement.
Contextual Advertising
These targeted ads will be served up on the webpage depending on the content that’s on the page. This is a more ‘intelligent’ and therefore more relevant than web advertising, which may not be targeted at specific content. This form of advertising can be text, images, media or other forms. They are common on websites, blogs and appear on web based emails sites. Should you wish to implement a contextual advertising campaign contact Web Design Fort Wayne.
Sponsorship and Cross Branding
This is a method of promoting your brand in which the site is rewarded for integrating your brand. A common example of this is product placement in movies and television shows. Web Design Fort Wayne will find your best sponsorship and cross branding opportunities. This can occur on content sites, shows, media properties, blogs, podcasts, and just about everything else.
Social Advertisements
If Facebook and Myspace were one country they would be the seventh largest country in the world! Web Design Fort Wayne considers social networks an excellant place to advertise your website. Contact us now for a free assessment of your organizations social advertisement opportunity.
Widget Advertising
Widgets have only just appeared in the last few years on sites like Facebook, Bebo, LinkedIn, Myspace and Friendster. They have grown and proliferated at an amazing rate. Companies and organizations can purchase space on any number of widgets across different social networks and communities. Widgets such as RockYou, Slide, Widgetbox, Watercooler and more are advertising mediums Web Design Fort Wayne can integrate into your online marketing campaign.
Affiliate Marketing
Affiliate marketing programs compensate partners and alliances that bring referrals, leads, or sales. It can be described as building a team of "commission only" sales representatives across the internet. While it overlaps with other forms of web marketing, the goal is to provide the right content or products to the target demographic. Examples of this include placement on comparison shopping sites, loyalty sites and product review sites. Let Web Design Fort Wayne design an affiliate marketing program that works for you.
